Leverage a Web Portal to increase your bottom line
B2B Web Portals
B2B web portals allow you to compete with businesses larger than your own. While traditionally small businesses competed with small businesses, finding it impossible to reach the customers held by larger companies, portals now turn that dynamic on its head. Portals are not the same as websites, they are essentially huge websites which address a larger scope of goals, as opposed to being just an commerce website for example. This is what allows B2B web portals to increase the perceived size of your small or medium-sized business.
Benefits For Small & Medium Businesses
B2B web portals have the power to potentially do a lot for your small or medium-sized business. They grow revenue, cut costs, and in general increase efficiency. As a business, the more efficiently you adapt your portal to customer demands, the more profit you can squeeze from your sales.
● Profits : B2B web portals increase the profits of your business through cutting costs, increasing revenue from clients you already have and by adding value with an increased scope of services. Valued added services are gained by using B2B web portals because they free up resources. Existing clients become more profitable largely due to better customer support including more expedient responses to questions which allow them to make purchases more quickly and prevents them from using competitors.
● Reduced Costs: B2B web portals cut costs in a variety of areas including customer acquisition, inventory, sales and support and order processing. Customer acquisition costs are cut through branding your web portal because this method easily and cheaply attracts additional customers from new channels. Inventory costs are cut because B2B web portals allow businesses to predict future circumstances. Sales and support costs are cut because of automation of custom support features, primarily through integration. Order processing costs are cut due to integrating supply chain management solutions.
What Makes Up a B2B Portal?
B2B portals have many parts including a storefront, product notifications, e-catalogs, directories of companies, classifieds, an internal messaging system, a forum, auction, reverse auction, and marketplace. Each is a solution which may or may not be right for the B2B portal for a particular company.
● Storefront: Unique storefronts are available to users of a B2B portal.
● Product Notifications: Alerts customers about products of interest.
● E-Catalog: Classifies products and services.
● Directories: Lists all associates registered with a particular company.
● Classifieds: Important notifications can be placed in this part of a B2B portal.
● Internal Messaging System: Private way to communicate without leaving the server.
● Forum: Simply a discussion board specifically for a particular B2B portal.
● Auction: An easy way for B2B portal associates to move product.
● Reverse Auction: Suppliers, not buyers, bid for customers.
● Marketplace: Associates can sell their products on this portion of a B2B portal.