What does Web 2.0 mean? Web 1.0 refers to the static HTML websites of the past. Those websites were geared towards simply presenting essentially an online storefront; how the user interacted was not the main focus during development. However, with Web 2.0 websites the user is at the forefront. Everything about the website, starting with the interface, is geared to enhance customer interaction. Why? Because the more you connect with your users, the more successful your business becomes.
Benefits of Web 2.0 Development
There are many benefits of web 2.0 development which contribute to the overall benefit of greater business success.
● Peripheral Support: When you develop your website according to 2.0 practices, you don't just increase your visibility across PCs, but mobile phones as well, reaching even more customers than before.
● Browser-Based Storage Facilities: Web 2.0 technologies increase your storage facilities.
● Search Engine Optimization: There are no tables in websites built accordion to 2.0 techniques, which boosts your ranking in search engines.
● Dynamic: Dynamic web pages change when new information is available and increase the aesthetics of your website as a whole.
● Interactivity: With customers at the forefront, increasing interactivity is essential because it sells more of what you have to offer. Customers want to participate, not just purchase.
Strategy Based on Data
There's no need to build your website according to guesses or hunches. You can constantly update it due to Web 2.0 processes according to data collected from past user interaction. Are users interacting with your website as expected or are your losing sales due to a misalignment between user needs and what you have delivered? After you build your website, you can perform usability testing to start off on the right foot as far as the foundation of your website; however, as you move along through the evolution of your business, you need to be able to take educated steps or you could end up seriously harming your business. In the end, if you study what your customers do and adapt accordingly, you can't lose.
The user interface of your website is absolutely essential, but again nothing in regards to Web 2.0 is static. Just because you have a successful user interface today, that does not mean you can rely on that interface to perform well for you into the future. Interface design, specifically documentation for UI, information architecture and other elements of user face construction need to be continually reassessed. Once you establish a solid pattern of successful performance you'll be able to adapt more quickly. Maintenance issues and changes demanded by user feedback become easier to implement, so in a sense this continuous work pays off by becoming less demanding over time.